Copywriting: Human Access Project

naked Goddess swim
The 2015 Goddesses just before the moon rose and inhibitions fell. Photo by @PennyMcLain

Human Access Project helps Portlanders access, preserve, and enjoy the Willamette River for generations to come, and along the way, they put together some of the best fun in town.

I created a landing page for their fourth annual Naked Goddess Swim, in which “mere mortal women will shed their suits and inhibitions and swim as Goddesses in the light of the full moon.” The page is clearly structured, and the copy incorporates history and just a touch of cheeky humor. My personal hope is that the page will result in a fourth consecutive doubling of participation. Last year’s event involved 120 women, and this year’s is going to be one heck of a time.

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